Book Announcement: "Data as a Product Driver"
After more than 10 years working at the intersection of product and data, last year I decided to start writing a book that genuinely bridges both worlds. And I am happy to announce that the book is now finished and available on Amazon and selected libraries, thanks to Apress Springer Nature.
Why Data as a Product Driver?
Throughout my career, I have read both product management and data books extensively. Product management books taught me about user research, product discovery, and becoming a better manager, but they treated data as something that happens elsewhere. Data books taught me about data modeling, warehouses, and how to implement ML and AI applications, but they didn’t do that from a product perspective.
I never found a book that bridges both worlds. So I wrote it.
In the book, I detail the strategies for transforming product organizations using data, including outcome-oriented measurement, validating ideas through product discovery, treating data as a product, and more!
Who is this book for?
I wrote this book for executives and senior leaders driving organizational transformation: CTOs, CDOs, CPOs, VPs, and Directors who are struggling to get value from data and data teams.
This book shows leadership teams the importance of making data people more product- and business-fluent, and product people more data-literate.
These challenges and strategies typically affect companies with 1-20 data people and growing organizations, which need to support an increasing number of use cases to inform and drive product decisions.
If you’re asking questions like “How do we organize our data teams?” or “Should we centralize or distribute our data capabilities?”, “How do we make our product teams work with data?” or “How do we actually prepare for AI adoption beyond buying tools?” This book gives you strategies and a framework for answering them.
Having said that, the book also serves product managers, data professionals, and anyone bridging the gap between data professionals and business and product stakeholders. It will help them understand how their role fits within this broader transformation.
I am also sharing about the book and the writing process in this blog. Thanks for reading!